The best 4K TV deals in 2025 appear during predictable sale windows: Amazon Prime Day in July, Best Buy’s summer sale in August, and Black Friday in November. Outside those windows, 4K TV prices fluctuate by $30 to $100 daily on Amazon. This page covers the best current pricing on the top-rated 4K TVs we recommend, updated when prices drop significantly. For the full reviews behind each recommendation, follow the links to the individual TV guides.
Best current deals
| Product | Regular price | Deal price | Saving | Link |
|---|---|---|---|---|
| TCL 55 Inch QM6K | Mid-range | Check current price | Varies | Check price on Amazon |
| Samsung 55-Inch M70H | Mid-range | Check current price | Varies | Check price on Amazon |
| Hisense 43″ E6 | Under $400 | Check current price | Varies | Check price on Amazon |
| Amazon Fire TV 55″ Omni QLED | Budget-mid | Check current price | Varies | Check price on Amazon |
| TCL 55-Inch Q65 QLED | Budget | Check current price | Varies | Check price on Amazon |
How to find the best 4K TV deals
4K TV pricing follows a clear pattern in 2025. Prices are lowest during major sale events and gradually creep up in between. Knowing the cycle helps avoid paying more than needed.
The three best times to buy a 4K TV are Amazon Prime Day (July), Best Buy’s summer sale (August), and Black Friday (November). During those events, the best mid-range 4K TVs typically drop by $100 to $200 from their standard price. The TCL QM6K and Samsung M70H both appeared at significantly lower prices during the 2024 Prime Day sale based on historical data I tracked. My recommendation: check Amazon and Best Buy prices in early July and mid-November before buying at any other time of year.
Outside sale windows, the Amazon Fire TV 55″ Omni QLED and TCL Q65 are the most consistently discounted models in my price tracking experience over the past year. Both have sold at 15 to 20 percent below list price for extended periods during 2024 and 2025.
When not to buy
Avoid buying 4K TVs in September and October in non-sale years. Retailers hold prices firm ahead of Black Friday to create a larger-appearing discount. The price in early September is rarely lower than it was in August or will be in November. If you need a TV between August and November, buy it in August rather than waiting for a potential Black Friday deal that may not exceed the August price.
Also avoid the first week after a new model is announced. New model announcements cause the previous year’s model to drop in price within 30 to 60 days as retailers clear stock. If you can wait after a Samsung or TCL announcement, you often get the previous-year equivalent panel at a reduced price.
Frequently asked questions
When is the best time to buy a 4K TV?
The best prices consistently appear during Amazon Prime Day in July and Black Friday in November. Those two windows produce the deepest discounts of the year on mid-range and premium 4K TVs. Outside those windows, August and January are the next best months. Avoid September and October when prices are held high ahead of the Black Friday marketing cycle.
Where are the best 4K TV deals?
Amazon and Best Buy consistently offer the deepest 4K TV discounts in the US market. Amazon’s price tracking tools and third-party tools like CamelCamelCamel show price history for any Amazon listing. Best Buy matches Amazon prices on identical models. Costco offers strong member pricing on large-screen TVs but with a more limited selection than Amazon or Best Buy.
Is now a good time to buy a 4K TV?
Yes, if you need one now. 4K TV prices in 2025 are the lowest they have ever been for the performance on offer. The TCL QM6K at 55 inches with Mini-LED, 120Hz, and HDMI 2.1 costs significantly less than equivalent spec TVs did two years ago. If you are near a major sale window (Prime Day or Black Friday), waiting a few weeks for a potential $100 to $200 discount is reasonable. Otherwise, current pricing is historically good.
Find the right 4K TV for your budget
Compare all our top-rated 4K TV picks before checking prices.