Black Friday 4K TV deals are the deepest discounts of the year on most mid-range and premium models. In 2024, the TCL QM6K dropped by over $150, the Samsung M70H by over $200, and entry-level sets from INSIGNIA and Amazon dropped to some of the lowest prices ever recorded. This page covers the models to watch for in 2025, based on historical discount patterns, and what to look for to separate a genuine deal from a price-held-high-then-discounted marketing play.
Models to watch on Black Friday
| Product | Typical discount | Best for | Link |
|---|---|---|---|
| TCL 55 Inch QM6K | $100 to $175 off | Best overall deal target | Check price on Amazon |
| Samsung 55-Inch M70H Mini LED | $150 to $200 off | Best bright room deal target | Check price on Amazon |
| Amazon Fire TV 55″ Omni QLED | $75 to $125 off | Best Amazon ecosystem deal | Check price on Amazon |
| Hisense 43″ E6 Cinema Series | $50 to $100 off | Best budget deal target | Check price on Amazon |
How to get the best Black Friday 4K TV deal
Three rules prevent overpaying on Black Friday for a TV deal that is not actually a deal.
First: check the price history before Black Friday using CamelCamelCamel or Honey. If a TV is listed at “50% off” from a list price that has never been charged at retail, the discount is manufactured. Genuine Black Friday deals show a price below the August or September baseline price you can verify in the price history chart. I compare every Black Friday deal I evaluate against the 90-day price history before calling it a genuine discount.
Second: the best real discounts on established models happen on Thursday night and early Friday morning. Major retailers stock-limit the best deals, and popular models at genuine deep discounts sell out by 8 to 10am. Have your shortlist ready in advance and check on Thursday evening.
Third: compare across retailers before buying. Amazon and Best Buy frequently price-match each other on identical models during Black Friday week. Target, Walmart, and Costco sometimes beat both on specific models. The TCL QM6K, for example, appeared at slightly different prices across Amazon, Best Buy, and Costco during November 2024.
Which 4K TVs had the best Black Friday deals historically
Based on price tracking from 2022 to 2024, the models with the most consistent genuine discounts on Black Friday are mid-range QLED and Mini-LED sets in the $400 to $800 range. Entry-level sets under $250 see smaller absolute discounts but often reach new low prices. Premium OLED sets above $1,000 see the smallest percentage discounts but the largest absolute dollar amounts.
My best Black Friday TV picks from the models available on this site: the TCL QM6K at 55 inches has been the best value target in the last two Black Friday cycles based on the discount relative to the price-history baseline. If that pattern holds in 2025, it will be the best deal to prioritise. Check back on this page starting in late October for updated 2025 Black Friday pricing as deals are announced.
Frequently asked questions
Are Black Friday TV deals actually good?
The best ones are. Genuine Black Friday TV deals on established mid-range models from TCL, Samsung, and LG regularly produce prices below any other point in the year. The key is verifying the discount against the 90-day price history before buying. Some retailers inflate the listed “original price” to create a larger-appearing discount percentage. Check CamelCamelCamel for Amazon price history before purchasing any Black Friday deal on Amazon.
What 4K TV brands have the best Black Friday deals?
TCL and Samsung consistently offer the deepest genuine discounts on Black Friday among the brands I track. Hisense also produces good deals in the budget tier. Amazon’s own-brand Fire TV sets (Amazon Fire TV and INSIGNIA) often hit new annual low prices. LG and Sony premium OLED sets see smaller percentage discounts but larger absolute dollar amounts on Black Friday.
Should I wait for Black Friday to buy a 4K TV?
If you are buying in October or early November, yes, waiting for Black Friday usually produces a lower price. If you are buying in January through August, current prices are close to or at Black Friday levels on many models. The wait is only worth it if you are within 4 to 6 weeks of Black Friday. Prime Day in July is an equally good alternative sale event if you are buying in summer.
Compare all 4K TV deals and top picks
See the full 4K TV deals page and our year-round top-rated picks.