Apple TV 4K is available at Best Buy in 64GB and 128GB variants. Best Buy is one of the few authorised Apple retailers offering same-day in-store pickup. The price is typically identical to Apple.com and Amazon since Apple controls MSRP. Last verified: June 2025.
Current Best Buy Apple TV 4K prices
| Model | Storage | Where to buy | Link |
|---|---|---|---|
| Apple TV 4K (3rd gen) | 64GB Wi-Fi | Check current price | Check price on Amazon |
| Apple TV 4K (3rd gen) | 128GB Wi-Fi | Check current price | Check price on Amazon |
Apple TV 4K models at Best Buy
Best Buy carries the 3rd generation Apple TV 4K in both storage configurations. The 64GB Wi-Fi only model is the base configuration. The 128GB model adds additional local storage.
| Model | Storage | Connectivity | Who it is for |
|---|---|---|---|
| Apple TV 4K (3rd gen) | 64GB | Wi-Fi 6 | Most streaming users |
| Apple TV 4K (3rd gen) | 128GB | Wi-Fi 6 | Heavy offline downloaders |
Is Best Buy a good place to buy Apple TV 4K?
Price: identical to Apple.com and Amazon. Apple controls MSRP across all authorised retailers, so you will not find a lower price at one versus another outside of sale events.
The advantages of Best Buy are practical. Same-day in-store pickup is available if you need the Apple TV 4K today. Geek Squad protection plans are available at purchase if you want extended warranty coverage. Best Buy also accepts returns in-store rather than requiring a mail-back.
My recommendation: buy wherever is most convenient. If you need it today, Best Buy’s in-store pickup is unbeatable. If delivery speed is the priority, Amazon Prime ships faster to most addresses. During Black Friday and Prime Day, Best Buy occasionally runs promotional bundle deals that offer accessories at a discount.
Quick buying guide: 64GB vs 128GB
For most users, 64GB is sufficient. tvOS apps are small and streaming requires no local storage. The app library for the Apple TV is modest compared to a phone or tablet.
128GB makes sense if you frequently download content for offline viewing when traveling, or if you anticipate Apple adding local storage-intensive features in future tvOS updates. For everyday home streaming, 64GB does everything you need.
Read the full Apple TV 4K review
Before you buy, see how the Apple TV 4K performed in our full hands-on test.